Maximizing Efficiency: Top 15 Benefits of Cloud Computing for Businesses

TIPS TO IMPROVE SOCIAL MEDIA ROI IN 2023 AND BEYONDingenious2023-02-08T16:34:09+05:30

Today entrepreneurs are spending more on social media marketing, why? The reason is simple. They are looking at it as the potential for engagements and growth in their sales. As per studies, social media spending can touch around $ 63 billion next year, and social budgets can double.

Experts suggest if marketers allocate even 15 % of their total budget to social media, they can see double the returns on their investment.

This brief write-up highlights tips to leverage social media to increase ROI beyond 2023 and get a bang for your buck.

Calculating ROI

Main issue with calculating social media ROI is determining the returns on investment. It is tricky when non-ecommerce businesses are involved. However, the issue is that not all marketing campaigns are developed or planned around generating sales, the main objective of investment in social media is the following:

• Increasing brand awareness
• Building engagements
• Creating leads
• Building customers relationships, satisfaction and retention

Through these aspects, it is easy to calculate the business success, but it is tough to assign the monetary value to the same.

Before you start wondering about measuring it, best is to improve social media ROI and find the relevant metrics. You can use metrics to gauge whether what you do or work on social media will pay off?

Find the statistics

One of the easy ways to measure social media marketing is to find the statistics surrounding your reach. As it might show the same thing, it is imperative to understand the difference:

Reach:

These are the number of people who have seen your content.

Impressions:

It displays how often content is shown to the particular person, but sometimes it’s multiple times.

By paying attention to both metrics, you can give a push to your social media ROI. The more your reach, the more will be your brand awareness. However, impressions are also crucial, as they measure your audience’s interest in the content you distribute.

Keep a watch on the Audience Growth Rate

The audience’s growth rate is also a sign that your social media marketing efforts is bearing fruit. More is the number, the better, but remember that as more followers, the lesser is your growth rate. Compare the audience growth rate with that of competitors, as it assures that your following increases at a competitor’s pace and your social media strategy also benefits your business.

Look at the Engagement Rate

Yet another social media metric is your engagement rate. It help communicates how your audience is engaging with the content you are posting. Your engagement rate is a sign of whether your strategy is working or not. Many social media experts agrees that the good engagement rates fall in the range of 1 % to 5 %. As more followers you have, more difficult it is to achieve success. In 2022, Hootsuite’s social media team reported an average Instagram engagement rate of 4.59 % 2022 with more than 177k followers.

Depending on the vertical of the business, some brands easily communicate with their audience than others. For simplification, particular industry audiences can have more or less engagement rates on social media depending on the business. To find the potentiality of each industry benchmark on Twitter, Instagram, TikTok and Facebook, look at the average engagement rates per post.

With these numbers in mind, it will help you determine whether the audience invests in the content you post or if you need to work on adding more insights into your strategy.

Click-Through Rate (CTR)

If you are using social media as a content distribution and traffic generation platform, the apt way to measure success is to measure click-through rates. A high CTR rate shows that your content is working fine and is grabbing attention. It is also proof that the content is optimized to built interest and to display that you are aware of their products and services.

Calculate your conversion rate

If you want to promote your business and push it to the next level through social media, the best metric to calculate is to see through the conversion rates. Traffic from different social media channels has more chance of leading a sale, with an impressive 7.6 % conversion rate.

In such a situation, the most important metrics you require for calculation will be the cost per click and cost per thousand impressions.

Sometimes calculating as basic as tracking the money you spend on social media marketing and comparing it to your revenue reveals the success strategy and will also give you an easy way to measure ROI.

Analyze your budget and continue with it

As per the survey conducted by Gartner, businesses allocate an average of 9.5 % of their total revenue to marketing. Out of the same, they spend around 11.3 % on social media. Putting aside a fixed amount of money to spend on the marketing channel will not drive results, to utilize the maximum social media marketing budget, you can manage your spending.

Measuring ROI on all social media investments

• Making your approach to social media marketing flexible, scalable and highly adaptable.
• Review your spending each quarter.

Concentrate on channels you feel are result-driven and result oriented.

Think beyond the flow of wind. As per the 2022 marketing report, the most popular social media channels include:

• Facebook
• Twitter
• Youtube
• Instagram

Remember that if you are a B2B brand trying to reach potential clients, Instagram is not the best place. Keep trying new channels, experimenting with new formats, and finding yourself how you fare. Who knows, you might end up with a new distribution platform that will help you present your products or services to thousands of new customers.

Understand buyer’s personality

Explaining your personas is one of the steps to creating a business plan. However, if you are running after social media marketing ROI, do not go back to basics, even for a moment. For the social media content to touch the audience’s emotional cord, you should know to whom you want to reach, engage and convert. Something as easy as a reminder of who your audience is will ascertain that the effort you intend to put in to produce social media content can result in leads.

A well-worked target audience can also help you find new opportunities for increasing your reach.

Work on short-form videos.

Study shows that people are picky about the type of content that they intend to see and read. The main aspect of success is knowing what content type appeals to the audience. Moreover, the short form of video greatly appeals to customers and importantly:

• Lend to different social media channels.
• Present your audience with valuable content.
• Use the same to show your clients how authentically and ly you understand their points.
• Creating short-term videos means you are telling your audience you value their time and create content they will enjoy without forcing them to waste precious minutes.

TikTok content has proved that you cannot bring entertainment, education and success of your brand to the audiences with only a long blog and short videos speak a lot.

Short form of content has proved that you cannot bring entertainment, education and success of your brand to the audiences with only a long blog and short videos speak a lot.

However, it is also a fact that there is no one size fit for all. As ROI from social media varies depending on your business and its goals. You can do certain things to measure the ROI from social media. It will help you understand and make sense of how your content will lure your audiences.

Rely on Engage Coder, one of the major digital marketing agencies to achieve higher ROI. It is all about crafting the digital marketing that converts. We start with creating the plan, offering automation marketing solutions with the ideas that bring life to your proposition.

If you are also jumping into this Digital wagon, Engage Coder is a way we think beyond the wave.

How to Write Content That Generative AI Search Engines Will Recognize and Cite?ingenious2024-07-25T12:54:34+05:30

The digital world we once knew, dominated by meticulously chosen keywords and SEO tactics, is transforming. Search engines are evolving beyond simple string matching, and Google’s recent advancements in AI search tools exemplify this shift. These intelligent algorithms delve deeper, aiming to understand the true intent behind a search query. Instead of lengthy lists of links, users are increasingly presented with concise, informative summaries that directly address their needs. For example:

This exciting development begs a crucial question for content writers: How can we tailor our work to resonate with these sophisticated AI engines? By understanding how these algorithms “think” and process information, we can unlock the secrets to crafting content that thrives in the future of search.

Table of Contents

• The Impact of AI Search on Content Marketing
• How can you write for AI search?
• Key Strategies for Effective AI Search Writing

This future holds immense potential, where content prioritizing clarity, factuality, and in-depth exploration will be rewarded with greater visibility and impact. The ability to anticipate and adapt to the evolving landscape of AI search will be the key to remaining relevant and reaching new audiences.

The Impact of AI Search on Content Marketing

Shifting Focus from SEO

We’ve noticed that what makes an article great for search engines differs from what appeals to AI bots. While traditional SEO focuses on keywords, backlinks, and searchability, generative engine optimization (GEO) prioritizes highly structured content with numerous sources. GEO guides can help us understand these differences and adapt our strategies accordingly.

Changes in Traffic Sources

Due to the rise of AI-driven content, we may see a dip in overall traffic. However, for content that stands out to large language models (LLMs), we could experience up to a 40% increase in engagement. Our goal should be to become a source cited by AI summaries, making our content more accessible to users.

Reduced Web Traffic

As AI-generated answers become more common, our web traffic might decrease. Many top-ranked websites are experiencing traffic dips of around 10%. This shift suggests that the aim of our content should be to be referenced by AI rather than merely ranking high in search results. You can experience this yourself. For instance, ChatGPT can quickly provide a training plan without extensive searching if you’re planning for a half marathon.

Less Spam, More Quality

With major search engines cracking down on spam and unoriginal content, we must focus on high-quality, authoritative articles. AI search engines prefer well-structured, genuine content over spammy material. For example, recipe blogs have shifted from keyword-stuffed articles to high-quality content offering tips and insights. Our goal should be to provide valuable information that stands out to both users and AI.

Evolving Information Retrieval

AI-powered generative engines are changing how users find information. Instead of browsing multiple sources, users now receive concise summaries that answer their questions directly. Recently, when planning a movie date, you can quickly learn how long a 50-over cricket match may last without clicking through multiple pages. This highlights the importance of providing clear, direct answers to enhance user experience.

How Can You Write For AI Search?

Employ Distinct and Precise Language

To effectively write for AI search, use clear and specific language. Avoid jargon and vague terms that may confuse AI algorithms. Instead, focus on precise wording that conveys your message accurately. This helps AI models understand your content better and improves the likelihood of it being included in relevant summaries or search results. Using distinct language also enhances readability for users, making it easier for both AI and human readers to grasp the key points of your content.

Consult Industry Experts

Incorporate insights from industry experts to enhance the credibility and authority of your content. Consulting specialists ensure your information is accurate and up-to-date, which is crucial for AI search. Experts can provide valuable perspectives, detailed knowledge, and unique insights that differentiate your content. This helps create high-quality content and boosts its chances of being cited by AI search engines, which value authoritative sources and well-researched information.

Structure Your Content for Clarity

Organize your content clearly and logically to facilitate better understanding by AI algorithms. Use headings, subheadings, and bullet points to break down information into manageable sections. This structure helps AI search engines easily parse and interpret your content, improving its visibility in search results. A well-organized article is also more user-friendly, allowing readers to quickly find and comprehend the information they need, which can lead to increased engagement and citations.

Conduct Thorough Research

Perform comprehensive research to ensure your content is accurate, relevant, and valuable. Thorough research helps you present well-rounded and credible information that can attract the attention of AI search engines. By including data from reliable sources and covering all aspects of the topic, you enhance the quality of your content and increase its chances of being cited. This approach not only improves the credibility of your work but also boosts its potential to rank well in AI-generated summaries.

Identify Original Topics with High Search Volume

Focus on finding unique topics that generate significant search interest. Use keyword research tools to identify high-traffic subjects that are not widely covered. Targeting original and trending topics can capture a larger audience and stand out in AI search results. This strategy ensures your content meets users’ needs when searching for specific information, increasing the likelihood of being featured in AI-generated summaries and driving more traffic to your site.

Evaluate the Performance of Your Content

Regularly assess your content’s performance using analytics tools. Track metrics such as engagement rates, click-through rates, and citations to understand how well your content is resonating with users and AI search engines. Analyzing these metrics helps identify areas for improvement and informs future content strategies. By continually evaluating performance, you can refine your approach, enhance content quality, and better align with AI search requirements to maintain and boost your content’s visibility.

Best Practices to Write for AI Search!

The arrival of AI search engines has fundamentally changed the game for content creators. Gone are the days of simply optimizing for keywords – now, crafting content that resonates with sophisticated AI algorithms is key to achieving visibility and reaching your target audience. But how exactly do you write for this new era of search? Here’s a breakdown of best practices to ensure your content thrives in the age of AI:

Understand User Intent

AI search engines prioritize understanding the user’s true goal behind a search query. Instead of solely focusing on keyword placement, delve deeper and ask yourself:

• What information are users seeking?
• What problems are they trying to solve?
• What questions do they have?

By addressing these underlying needs in your content, you demonstrate relevance and value to the AI algorithms, increasing your chances of ranking higher in search results.

Prioritize Quality and Depth

AI algorithms are adept at identifying high-quality content. Ditch the fluff and focus on creating pieces that are:

• Factually accurate: Ensure your content is well-researched and backed by credible sources.
• In-depth and informative: Go beyond superficial information. Explore your chosen topic comprehensively, providing valuable insights and a well-rounded understanding for the reader.
• Authoritative: Strive to establish yourself as a thought leader in your niche. Showcase your expertise and provide unique perspectives in your content.

Embrace Storytelling

While factual accuracy is crucial, human connection is powerful. Weaving storytelling elements into your content can significantly boost engagement and make it more memorable for users and AI algorithms.

• Use narrative techniques: Employ storytelling techniques like anecdotes, case studies, and relatable examples to illustrate your points and connect with your audience on an emotional level.
• Create a compelling voice: Develop a distinct and engaging writing style that resonates with your target audience.
• Maintain a clear narrative arc: Structure your content logically with a clear introduction, a well-developed body, and a satisfying conclusion.

Optimize for Readability

AI is powerful, but clear communication remains key. Prioritize user experience by ensuring your content is:

• Easy to read: Use concise and jargon-free language. Aim for a conversational tone and avoid overly complex sentence structures.
• Well-structured: Break up your text with subheadings, bullet points, and numbered lists to improve readability and information flow.
• Visually appealing: Incorporate relevant images, infographics, and videos to enhance understanding and break up text-heavy sections.

Leverage Data and Analytics

AI tools generate valuable data on your content’s performance. Utilize this data to refine your strategy:

• Track user engagement metrics: Analyze dwell time, bounce rate, and social shares to understand how users interact with your content.
• Identify areas for improvement: Use data to pinpoint content that may not resonate with your audience and identify areas for improvement.
• Refine future content creation: Insights from data analysis can inform your future content strategy. You can identify performing topics and tailor new content to better meet audience needs.

Embrace the Collaboration

Remember, AI search isn’t here to replace content creators – it’s here to collaborate. By leveraging the strengths of AI for data analysis and optimization, you can free your time to focus on the creative aspects of storytelling and audience engagement.

Bonus Tip: Stay Updated on AI Trends!

The field of AI search is constantly evolving. Staying informed about the latest trends and best practices will ensure your content creation strategy remains future-proof. Follow industry publications, attend relevant webinars, and experiment with new AI content creation tools to stay ahead of the curve.

The Bottom Line

Writing for AI search requires a strategic approach combining clear, precise language, expert insights, and structured content. We can create valuable content that stands out to AI algorithms and human readers by conducting thorough research and focusing on original, high-traffic topics. Evaluating the performance of our content allows us to refine our strategies and enhance effectiveness continuously. Embracing these practices improves our content’s visibility in AI-driven search results and ensures that we provide relevant and high-quality information to our audience. Adapting to AI search requirements in this evolving landscape is essential for achieving sustained success and engagement.

Connect with Engage Coders today to work with leading experts in web development and internet marketing in USA. Our team is dedicated to delivering innovative solutions and driving your digital success. Request Your Free Quote Today!

Social Media SEO: 10 Effective Social Media Strategies to Improve SEOingenious2024-08-05T14:55:22+05:30

Often, social media and SEO conversations happen separately.

Social media is meant to build relationships and engage with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible.

However, these two facets of inbound marketing can work together to amplify each other’s results. In this blog, you’ll realize that compromise is in sight.

This guide will help any marketer integrate their efforts across both platforms.

Below, we’ll cover the following topics:

• Social Media vs. SEO
• What is social media SEO?
• 10 Social Media SEO Strategies
• Social Media SEO Strategies in Action

Social Media vs. SEO

SEO and Social media management relate to posting and optimizing your content on social media networks like Facebook, Twitter, or Instagram. SEO strategy is making your website or content more searchable so that people looking up phrases or questions about products or topics related to your industry will find your site in the results.

Now that you know the difference between social media and SEO, let’s explore social media SEO.

What is social media SEO?

Search Engine Optimization Social media allows you to optimize your social profiles to better attract potential customers through search. SEO best practices will vary across platforms.

However, the goal remains: find the right audience for your brand and expose them to products they could buy.

While SEO and social media marketing services tend to be very different strategies, they can complement each other. Leveraging both can help you gain traffic from a variety of different sources.

Our survey in January, involving 1,528 social media marketers, emphasized the growing importance of social media in 2024.

42% strongly agreed that people now prefer finding brands on social media rather than traditional search engines.

Our findings suggest that in 2024, more people will buy directly from social media apps than from other channels. 82% said they’d choose social media over a brand’s website, and 84% said the same compared to third-party sites like Amazon.

It’s becoming increasingly clear: Social media is no longer only a place to connect with friends. It’s a connection spot between businesses and customers.

And will social search replace search engines?

No, both hold their ground because they serve different purposes.

People use Google to find an answer to a question. On the other hand, they use social media to discover answers to questions they haven’t yet thought of.

The difference between search engines and social media platforms is blurring.

10 Social Media SEO Strategies

1. Social Sharing Buttons on Your Website

There needs to be more debate regarding social media sharing buttons. Are they powerful tools or just unnecessary clutter?

Social sharing buttons can be practical if you place them strategically — for example, on blog posts.

Grammarly does a great job using this method.

In other scenarios, social sharing buttons might not yield any results.

For example, a VWO study suggests that removing those buttons from landing pages can increase click-through rates by 11.9%.

This indicates that while blog posts benefit from social sharing buttons, pages with clear goals may perform better without them. Conducting A/B tests can help you determine your site’s best placement for social sharing buttons.

2. Integrated Keyword Strategy

As mentioned earlier, the line between search engines and social media platforms must be clearer. When appropriate, take the keyword strategy you use for your website and apply it to your social media engagement.

Do research and find what keywords are most famous for your particular platform.

For instance, in January 2023, Statista found that “how to…” keywords were the most searched terms on TikTok during the examined period. Following closely behind was the term “what is…” with an index of 10.

Once you write the list of the top keywords for your social media posts, you can start creating them. But, don’t overload your posts with too many keywords.

Instead, be aware of how you word social media messages. By adding keywords to social media content, you can increase the reach of your messages.

Here’s how to identify the right keywords for each platform:

– Reflect on phrases people might use to describe your business if they couldn’t recall its name. For instance, for a productivity tool, users might search for terms like “task manager” or “organizer app.”
If there is significant competition, Opt for more specific terms. For example, a “budget-friendly travel app” might yield better results than a “travel app.”
– Select keywords that align with the associations you wish to establish. For instance, if you offer discounts, use something like “discount app,” “best deal,” etc.
– Revisit any previous SEO keyword research to incorporate relevant terms. Keywords that performed well in web searches may also be effective on social media.
– Tailor your keyword selection to suit the nuances of each platform. For instance, a restaurant might use keywords like “best restaurant in New York” on Facebook to attract guests, while on LinkedIn, terms like “hospitality jobs in New York” could attract talent.

3. Include Links in Social Profiles

The links in social media messages, such as tweets and Facebook status updates, are traditionally no-follow links. This means they don’t pass any SEO authority to the site they’re linking to.

But before we continue, let me first debunk two myths about nofollow links:

-Nofollow links are useless. Although they may not boost your site’s authority, they can still drive traffic and potential customers.
-Nofollow links hurt your site. This is not true. They can even improve your search ranking and shield you from penalties when used correctly.

For example, comments on social networks or forum posts should have a nofollow link. It tells search engines that these links “aren’t meant for advertising purposes.”

On the other hand, it’s important to understand that the URL in a social media account’s bio is a follow link.

Ensure you use these extra opportunities to draw your audience to your site.

4. Add Links Into Video and Presentation Content

Our stats suggest that short-form videos, like those on TikTok and Instagram Reels, have given the biggest ROI this year, with 36% of respondents choosing them. So, sharing links to TikTok and Instagram is a good idea for better engagement.

You can do the same on other social media platforms, too. For example, on LinkedIn, you can use carousels to break down your blog article into a few engaging slides and link back to that article.

You have two options for adding links to videos or presentations:

– If the social media platform allows it, you can embed them directly into the video or slides.
– You can place the links in the description below/above the video or slides.
Both methods provide extra information or resources to your audience, improving their engagement with your content.

5. Optimize Social Profiles

Think of social media profile pages as extensions of your website.

Just as you would optimize website pages for page titles and keywords, audit your social media profiles to ensure they mirror your website’s search engine optimization strategy.

This can fall under your About Us, Services, Products, or the other editable sections to help search engines further understand your website’s relationship to those keywords.

Here are some tips on how to optimize it:

Don’t be anonymous. A profile picture is a must to establish credibility. Use eye-catching, high-quality images.
– Regularly update your cover photo on Facebook, Twitter, and LinkedIn. For instance, you can announce events or new releases.
– Add social badges and email signatures to your website to direct traffic to your profiles.
– Use SEO-friendly keywords in the About section. Remember — only the first 140 characters appear in search results, so lead with essential info.
– Link your website in your bio sections and make sure your website is mobile-friendly.
– Verify your account to get a verification badge. It helps to distinguish it from fake or fan accounts with your name. This study shows that verified badges on social media greatly affect how much consumers trust profiles and their posts. They also help make commercial posts more acceptable.

6. Building Links and Social Media Reach

Search engine optimization has long been about inbound links to your website. While inbound links are still significant, a secondary metric for marketers looking to increase search traffic should be social media reach.

To encourage more people to share your content on social media, you need to increase your account’s number of fans or followers.

However, don’t pay for fake followers or likes; the platform will likely catch and penalize you.

The Artios study found concerning results—the number of fake followers is increasing yearly. Across platforms such as Instagram, TikTok, and Twitter, there’s a rising trend of people seeking to purchase fake followers.

But trust me, buying followers doesn’t work. Sure, your numbers might look good, but what about the engagement? It’s practically non-existent.

10k followers but only getting 10 likes per post? Doesn’t add up?

Purchased likes are also worthless. Those bots won’t engage with your content, care about your brand, or become actual customers.

Instead of enjoying fake fame, grow your reach through quality content creation and engagement. You will build not only social media reach but also inbound links.

7. Establish Relationships

Similar to sales, relationships are enormous for driving inbound links and social media attention. Building relationships using social media can open opportunities for guest blog posts and other link-building opportunities.

You can also implement this by polling followers to drive engagement and responding to comments to show users you are willing to communicate.

8. Monitoring Your Brand on Social Media

As marketers, we can take steps to monitor our brand on social media to track interactions, mentions, and sentiment.

You can take it further and respond to those looking for you. Create brand monitoring alerts for keywords related to your brand, your actual brand name, and misspellings of your brand name.

This will allow you to identify those talking about you, even if they misspell your brand name. You can respond to conversations to guide potential new visitors to your website.

9. Tracking and Measuring Social Media SEO

Tracking and measuring social media SEO efforts can help to identify what’s working and what isn’t.

For example, Google Analytics can track how visitors arrive at your website. This will tell you if they were referred by a social media site or a search engine.

You can adjust your strategy accordingly once you know what channels drive traffic.

10. Influencers and Social Media SEO

Influencer marketing has grown in popularity over the past few years, and there’s no sign of slowing down.

Influencers are now more sought after than traditional celebrities for endorsements and promotions.

Since the rise of social media, influencers have developed a strong relationship with their audience. Because of this, they can help your business by increasing exposure and links.

Influencer endorsements can also build trust and drive traffic to your website.

Getting Started with Social Media SEO

Now that you have a comprehensive guide to integrating social media and SEO, it’s time to implement these strategies. Start by optimizing your social media profiles and content to ensure alignment with your SEO goals. This will drive traffic to your website and enhance your search engine rankings.

If you want to elevate your strategy further, consider partnering with SEO and Social Media Marketing Services experts. Our team at Engage Coders specializes in SEO and Social Media Marketing to provide tailored solutions that bridge the gap between Search Engine Optimization and social media efforts.

By leveraging Social Media SEO Services, we help you harness the power of social backlinks and effective SEO and Social Media integration. Don’t miss out on the opportunity to boost your online presence and drive more targeted traffic to your site.

Ready to see results? Contact us today, and let us help you amplify your Social Media SEO strategy. Reach out now for a consultation!