How to Request Google Reviews: 5 Tips + Examples

Requesting Google reviews is a straightforward and impactful way to collect customer feedback that strengthens your business’s online presence.

Here’s how Google reviews benefit you:

• They enhance trust among potential customers.
• They reinforce confidence with your current clients.
• They provide insights to improve your offerings or services.
• They help your business rank better in local searches.

How to Request a Google Review: 5 Tips

It’s perfectly fine—and even encouraged—to ask for Google reviews from your customers. Below are five practical tips to guide you when you ask for a Google review.

Ask at the Perfect Moment

Timing your request can shape the feedback you receive. Consider these points:

• Did the customer recently buy from you or use your service? Ask soon after their experience, while it’s still clear in their memory. This helps them share specific details.
• What’s the customer’s mood like? In face-to-face or phone conversations, check if they’re happy. If they’re frustrated, resolve their issue first before asking.
• Have they already praised you? If a customer has complimented you or expressed satisfaction, that’s the ideal time to ask. They’re already fans of your business.

Keep It Simple

A hassle-free review process encourages more customers to participate. Google simplifies this by offering a Google review link that takes customers directly to your review page.

To find it, search your business on Google while logged in, then click “Ask for reviews.” A popup will display your unique link. Share it with customers to make things easy.

You can also create a QR code for them to scan and jump straight to the review page. Free tools like QR Code Generator can help with this.

Add a Personal Touch

Personalized requests feel authentic, making customers more likely to respond. Try these ideas:

• Start with their name. A greeting like “Hello [Name]” grabs attention and feels like a friendly chat, not a generic note.
• Reference their experience. Mention specifics, like “We hope you liked the blueberry cheesecake you got last Tuesday!” It shows you care about their visit.
• Appreciate repeat customers. For regulars, say, “Thanks for sticking with us! We’d love your thoughts on your latest visit.”

Personalizing isn’t just about getting Google reviews—it’s about making customers feel valued, fostering loyalty over time.

Pose Specific Questions

Steer customers toward detailed feedback with clear prompts. Examples include:

• What was your favorite part of your visit?
• How would you describe the feel of our [Business Type]?
• What led you to choose our [Product / Service]?
• Was our location easy to reach?
• How did you discover us?

Focused questions lead to richer, more useful customer reviews on Google.

Invite Honest Opinions

Encourage truthful feedback, not just flattery. This aligns with Google’s guidelines and makes customers comfortable sharing.

Avoid these no-nos:

• Asking one person to post multiple reviews from different accounts.
• Offering rewards or cash for reviews.
• Blocking negative comments.
• Pushing for only positive ratings.

For instance, a text saying, “Please give us a five-star review,” goes against Google’s advice.

8 Examples of How to Ask for a Google Review

By Email

Emails let customers reflect on their experience and review at their leisure. Here are two templates—each includes the Google review link.
Example #1

Hi [Customer Name],

I’m [Your Name] from [Company Name]. Thank you for choosing us! We hope you enjoyed our [Product / Service]. Every customer keeps us going, and we’re grateful for you.

Could you share your thoughts online? We’d love your feedback, and it helps others know what we’re about.

Click here to leave a review: [Google Review Link]
If you’ve got a moment, please mention:

• What you liked about our [Product / Service]
• How [Employee] helped you
• What stood out most

Thanks so much, [Customer Name]!
Best regards,
[Your Name]

Example #2

Hello [Customer Name],

You’ve been with us for a while, and we’d love to hear your take on our [Product / Service]. Would you mind sharing your feedback?
Just click here: [Google Review Link]
Thanks a bunch, [Customer Name]!

Best regards,
[Your Name]

Via Text

Texts work well for service businesses, especially post-transaction. Here are two SMS examples.

Example #1

[Customer Name], thanks for shopping with [Company Name]. Could you leave a Google review? Tap here: [Google Review Link]. Reply STOP to opt out.

Example #2

[Company Name] depends on folks like you, [Customer Name]! Share your thoughts here: [Google Review Link]. Reply STOP to opt out.

On Social Media

If you’ve messaged someone directly, follow up with a review request. Avoid public posts to dodge trolls.

Example #1

[Name],

Thanks for posting that great video from our [Business Type]!
Would you leave us a quick review? Click here: [Google Review Link]
We value your time—thank you!

Example #2
[Name],

We spotted you on [Social Media Platform]! Thanks for your support—we hope you liked our [Product / Service]. Could you leave a Google review?
Click here: [Google Review Link]

Thank you!

In Person

Face-to-face requests shine after a positive moment. Offer a QR code for ease.

Example #1

We’re thrilled you enjoyed today!
If you can, we’d love a quick Google review. It helps others find us.
Scan this QR code to share your thoughts.

Thanks for your support!

Example #2

So glad you had a good time with us!
Would you share your experience in a Google review? It means a lot and helps others. Scan this QR code here.

Thank you!

What to Do After Requesting a Review

Follow Up if Needed

A polite nudge can boost response rates. One or two reminders are fine—more might feel pushy.

Here’s an email example:

Hi [Customer Name],

Hope you’re doing great! We recently asked if you’d share a Google review about [Business Name], but it might’ve gotten lost.
Your input helps us grow and serve you better. If you’ve got a sec, we’d love your thoughts.
Click here: [Google Review Link]

Thanks for choosing [Business Name]. Have a fantastic day!

Best regards,
[Your Name]

Appreciate All Feedback

Thank customers for every review, good or bad. All Google reviews for business help you.
Positive ones enhance your reputation and improve Google ratings. Negative ones highlight areas to grow.
Replying shows you’re serious about fixing issues, building trust with future customers. Timely, genuine responses matter.

Tools like Semrush’s Review Management simplify Google review management. Set it up, then check the “Reviews” tab for your rating and review count. Scroll to read them. Write a reply or use “Generate draft,” then hit “Reply.” The “Review Analytics” tab lets you compare your Google My Business reviews with competitors.

Boost Your Online Reputation

Consistently asking for and responding to Google reviews is essential for a solid online reputation management strategy. Looking to 2025, AI tools may simplify review analysis, helping you spot trends in feedback faster. Plus, as sustainability grows in focus, highlighting eco-friendly efforts in your requests could attract more reviews from green-minded customers.

Explore deeper insights and stay updated with 2025’s tech landscape at Engage Coder.