Google to Expand Discover to Google’s Desktop Homepage

Google is taking a major step in its content discovery strategy by bringing Google Discover—the personalized content feed—to the desktop version of the Google.com homepage. While Discover has been a mobile-first experience since its launch in 2018, this upcoming expansion signals Google’s intention to make content recommendations more seamless and cross-platform.

For publishers, this shift could mean a significant increase in visibility and traffic, particularly for those already seeing strong performance from Discover on mobile. Here’s what we know so far.

What Is Google Discover?

Google Discover is a curated content feed that appears below the search bar on the Google homepage—currently only on mobile apps and the mobile web. It delivers personalized, interest-based articles, videos, and updates, driven by a user’s search history, activity, and preferences.

Unlike traditional Google Search, which is based on queries, Discover surfaces content without users having to search—a proactive approach to content delivery.

A Long-Awaited Desktop Debut

Google has been experimenting with Discover on desktop for years, but recent activity suggests that a public rollout is near.
Here’s a quick timeline:

• 2018: Discover launches on mobile platforms.
• 2023: Early tests of the feed on the desktop homepage are spotted and documented.
• 2025: Increased sightings in the wild, plus official confirmation at Search Central Live.

Several users on X (formerly Twitter) recently shared fresh screenshots of the feed appearing on their desktop browsers. These live tests appear more polished, indicating Google is nearing full deployment.

Confirmation from Google: Search Central Live Insights

During the Search Central Live event in Madrid, Google confirmed the upcoming desktop expansion of Discover.

Attendees Clara Soteras and Gianluca Fiorelli posted photos of presentation slides on X, which outlined Google’s goal of “expanding surfaces” for Discover, specifically mentioning desktop Search.

Clara added, “Google Discover will be available for desktop! The Google team is working to expand Discover on more surfaces. They just showed it in #sclmadrid—a great new feature for News that will change the real-time and content strategy of publishers.”

What This Means for Publishers

For content creators and digital publishers, this update is big news.

Until now, Discover traffic has come almost entirely from mobile—via the Google mobile app or mobile browser homepage. With this desktop rollout, Discover will now appear where millions of users begin their search journeys: the Google desktop homepage.

Potential benefits include:

• Wider reach: Discover visibility across both desktop and mobile.
• Higher traffic potential: Especially for content already performing well on mobile Discover.
• Increased content lifespan: Discover often resurfaces evergreen and trending pieces over time.
• More strategic distribution: Publishers can tailor headlines and visuals to fit Discover’s style.

For some publishers, this could double their exposure to Discover-driven audiences, offering a new wave of opportunity—especially for those optimizing content around real-time news, evergreen topics, or niche interests.

How Should Publishers Prepare?

If your site already sees Discover traffic, the desktop update means it’s time to double down on what’s working. If you haven’t explored Discover yet, now’s the moment to start aligning your content with its ranking factors.

Tips to get ready:

• Focus on high-quality visuals: Large, engaging images improve Discover performance.
• Write for humans, not just keywords: Discover rewards compelling, informative, and readable content.
• Stay timely and relevant: Fresh, trending topics tend to perform best.
• Follow Google’s Discover content guidelines: Avoid clickbait and ensure transparency in headlines and publishing.

Final Thoughts

The introduction of Google Discover to the Google desktop homepage marks a new chapter in content distribution. By merging the passive browsing experience of Discover with the high-traffic entry point of desktop Google.com, publishers have more opportunity than ever to reach audiences where they are—without waiting for a search query.

This Google homepage update is more than just a UI change—it’s a shift in how content meets people online. If you’re in publishing, media, or content marketing, it’s time to start planning for a cross-platform Discover strategy.