PPC Metrics

9 Most Important PPC Metrics You Should Track & Learn How to Optimize Them!

Pay-per-click advertising is a powerful tool for driving targeted traffic to your website, but determining which metrics to track can be challenging—especially for beginners. Focusing on the right metrics is crucial to optimizing your campaigns and achieving better results. This post will guide you through the essential PPC metrics to track...

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PPC Performance In The Luxury Fashion Space

Measuring PPC Performance in The Luxury Fashion Space

Running pay-per-click (PPC) ads for luxury fashion isn’t the same as regular online shopping. It’s not just about higher prices—it’s about understanding unique customers, long buying decisions, and using data smartly. To grow successfully, luxury brands need a strategy that fits their market. Unlike mass-market retail, the luxury space requires...

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