Ask A PPC

Ask A PPC: How Much Should PPC Management Cost?

The cost of PPC (Pay-Per-Click) management depends on the skills of the team, the services offered, and the pricing model used. To get the most value, it’s important to match your budget with the right agency or expert. However, here we will discuss the PPC management cost:

What Affects PPC...

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What you need to know about Bluesky for PPC

What You Need To Know About Bluesky for PPC

Bluesky, a decentralized social media platform, has seen rapid growth, reaching 33 million users by March 2025, making it a potential new frontier for PPC (Pay-Per-Click) advertisers. While it currently lacks advertising options, its focus on privacy, moderation, and user control is attracting attention, especially as X faces controversies. This...

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PPC Metrics

9 Most Important PPC Metrics You Should Track & Learn How to Optimize Them!

Pay-per-click advertising is a powerful tool for driving targeted traffic to your website, but determining which metrics to track can be challenging—especially for beginners. Focusing on the right metrics is crucial to optimizing your campaigns and achieving better results. This post will guide you through the essential PPC metrics to track...

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PPC Performance In The Luxury Fashion Space

Measuring PPC Performance in The Luxury Fashion Space

Running pay-per-click (PPC) ads for luxury fashion isn’t the same as regular online shopping. It’s not just about higher prices—it’s about understanding unique customers, long buying decisions, and using data smartly. To grow successfully, luxury brands need a strategy that fits their market. Unlike mass-market retail, the luxury space requires...

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5 Undervalued Skills to Complement PPC Management

5 Undervalued Skills to Complement PPC Management

In the world of digital marketing, professionals are constantly seeking ways to enhance their expertise and stay ahead of the curve. A popular question often posed is: If you could turn back time, what career path would you choose with the hindsight you have now? While it’s easier to look...

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