Imagine a marketing automation SaaS bleeding cash—$200 cost-per-acquisition (CPA), barely 10 trial sign-ups a month, and a team ready to throw in the towel. That’s where Engage Coders stepped in. Six months later, we’d slashed CPA by 40%, boosted sign-ups by 25%, and doubled their ROI. How? By zeroing in...
AI is everywhere—pumping out ads, writing blogs, promising to make your business a digital juggernaut overnight. But here’s the question no one’s asking loud enough: Is it really better than the messy, stubborn, brilliant humans behind the screens? I’ve spent eight years wrestling with websites, apps, and marketing campaigns—some...
With the rise of AI-powered search, search engines are evolving beyond simple information retrieval. Instead of directing users to web pages, they now provide immediate answers, reshaping search behavior and challenging traditional SEO strategies. This transformation is fueled by generative AI, conversational search, and deep research capabilities, making Google Search...
Want to share someone else’s post on your Instagram? You're not alone! Many people and brands love reposting content from other users. It’s a simple way to show support, build community, and keep your Instagram feed interesting. Reposting is often used to share user-generated content like customer...
Running an e-commerce business isn’t just about having great products—it’s also about making sure your website performs well. But how do we know if our website is actually helping us reach our goals? Tracking the right performance metrics is key. By measuring things like website traffic, conversion rates, and customer...
AI prompts are instructions or questions given to AI tools to produce a specific response. These prompts can be short or include detailed directions. They usually include: The context for the request A straightforward task for the AI to complete Any details or limits needed to guide the output For example, if you're writing a...
SEO rules are always changing. Just like social media, emails, and new tools like AI, search engines keep improving how they show results. To do this, they look at things like your location, the trust of a page, how often people click on it, and even voice searches using tools like...
More and more brands today are trying to make their marketing more inclusive. They’re using visuals that better show the people they want to reach. That’s why it’s important for marketers to understand how to represent people the right way. Good representation shows that you care about people who are often...
Google Ads focuses on user intent. Whether someone is searching for [best CRM for real estate agents] or [emergency plumber near me], Google captures users who are actively seeking solutions—making it a high-conversion platform. Meta Ads (Facebook and Instagram) are all about discovery. Your ads appear while users scroll casually—not necessarily looking to...
Email marketing is still one of the best ways to grow your business and make a good return. Many successful marketers use email as their main way to connect with people. Every day, more than 361 billion emails are sent, and this number will likely reach 376...
