As a B2B marketer, staying ahead in the industry means constantly seeking out cutting-edge tools that can enhance strategies and boost efficiency. The rise of AI-driven marketing solutions has made it easier to streamline processes, optimize campaigns, and gain a competitive edge. After thorough research and hands-on experience, I’ve compiled a...
Blog frequency matters a lot when it comes to keeping your audience engaged! Check out the tips we've shared to determine the ideal blog posting frequency. According to recent data, almost 90% of Businesses use blog marketing as a vital segment of their marketing strategy, with most B2B companies...
In the early 2000s, something strange happened. Communications professor Bob Hornik set out to answer a big question: Do anti-drug ads work? At the time, public service announcements were everywhere. Most used fear and shock tactics — showing teenagers the dangers of marijuana in vivid detail. Hornik and his team...
In today's digital-first world, social media is not merely a place to connect with friends. It has evolved into a powerful business tool that allows brands to engage, inform, and convert audiences. With over 63% of the global population actively scrolling, liking, and sharing, the opportunities seem endless. Yet...
Ever since Elon Musk stepped into the CEO seat at Twitter, the ripple effects have shaken the very foundation of the platform's advertising ecosystem. With a swift reshuffle of leadership, controversial reinstatements, and a growing atmosphere of explicit content and unmoderated speech, major advertisers have taken a step back. Twitter's...
The impact of social media marketing is evident in how brands engage audiences through creative storytelling. A notable example is Duolingo’s mascot, Duo, whose fictional disappearance and return captivated users. This highlights the potential of social media to foster engagement and brand loyalty. The reach of social media continues to...
Let’s get real: if your content isn’t driving traffic, leads, or sales, your process is broken. Startups, e-commerce brands, and enterprises all live or die by their digital presence, and a sloppy content workflow is the silent killer of growth. At Engage Coders, we’ve spent eight years and 500+ projects...
Video’s the ultimate glow-up for brands, and you don’t need a thick stack of cash to make it pop. Let’s unpack the tea on-budget video creation with some fire stats and pro tips! So, let’s be real—video content is the main character of marketing RN. Even LinkedIn’s out here flexing with...
In the fast-paced world of digital marketing, staying updated is essential. Strategies, algorithms, and platforms evolve constantly, making it crucial to learn from experts who study these trends. While blogs and podcasts provide useful insights, ebooks offer a more structured approach to deepening your knowledge. If you want to improve...
Update: Due to higher-than-expected demand, OpenAI has postponed the rollout of this feature to free accounts. OpenAI has introduced a new OpenAI image generation system directly integrated with GPT-4o. This integration allows the AI to utilize its knowledge base and conversation context when generating images, resulting in more contextually accurate...
