Approx 77% of small businesses are using social media to interact and explore their target audience. 90% of the users on social media follow at least one brand, and 76% of the users have purchased something from the ecommerce platform they saw on social media. Besides, just followers using social media platforms for promotion also helps increase brand awareness. So, yes, being present on social media is essential. To handle the platform and create brand awareness, you can hire a social media marketing team of experts.