8 Must-Have Tips for Writing Landing Page Copy That Converts

Let’s be real:

People don’t meticulously read your landing page copy.

They scan, skim, and bounce.

In fact, McKinsey & Company’s 2024 study found that visitors decide whether to trust your site in just 2.6 seconds. If your message isn’t immediate and clear, you’ve lost them.

This isn’t just a design problem. It’s a writing one.

If your content writing doesn’t speak directly to the reader’s needs—and fast—your content marketing strategy is wasting time.

Below are eight principles to make sure your landing page copy actually works in today’s attention economy.

Essential Tips for Writing Landing Page Copy

1. Focus on the Headline

Your headline is the first thing readers see. It should immediately convey value. Think of it as the “hook” that grabs attention in seconds. According to McKinsey & Company’s 2024 study, a compelling headline can reduce bounce rates by 30%. Be clear about what you offer and why it matters.

For example, a headline like “Boost Your Revenue by 30% with Our AI-Powered SEO Tool” is much more effective than a vague “Welcome to Our SEO Solutions.” The first tells readers exactly what they can gain and why it’s relevant.

2. Be Concise—But Make It Impactful

When people visit your landing page, they’re on a mission to solve a problem quickly. The content writing needs to be succinct and to the point. Avoid the fluff and get straight to the benefit.

Key principle: Write for skimmers. Highlight essential points like benefits, key features, and proof elements. Use bullet points and subheadings to make it easy to scan. Keeping your content marketing strategy clear and streamlined ensures that readers don’t get overwhelmed.

3. Highlight Clear Benefits Over Features

Your product or service’s features matter, but what’s in it for the reader? Focus on benefits—how it will improve their life or solve their problem. If your landing page is all about features, you’re missing an opportunity to connect emotionally with potential customers.

For example, instead of stating “24/7 customer support,” try “Get Help Anytime, Day or Night, Without Delays.” The latter emphasizes the benefit and connects to a reader’s desire for convenience and reliability.

4. Leverage Social Proof

Trust is a crucial element in driving conversions. People are more likely to take action if they see others have benefited from your product or service. Including testimonials, reviews, or case studies adds credibility.

For example, showing results like “Company X saw a 40% increase in revenue after using our service” can significantly boost your page’s authority. Even a simple quote from a satisfied customer can make a world of difference in establishing trust and prompting action.

5. Call to Action (CTA)—Make It Actionable and Visible

A landing page without a clear call to action (CTA) is essentially a missed opportunity. Your CTA should stand out—use a contrasting color, concise text, and a clear action. Words like “Get Started,” “Sign Up Now,” or “Claim Your Free Trial” are actionable and create urgency.

Moreover, make sure the CTA is repeated throughout the page, especially after highlighting major benefits. If users are skimming, they’ll appreciate seeing a CTA near key sections to guide them on the next steps.

6. Match Your Content to Your Audience’s Intent

Understanding the intent behind your landing page visitors is crucial. Are they looking for a quick fix? Do they need detailed information? Tailoring your content to match the intent of your audience ensures you address their immediate needs.

For instance, if you’re targeting new users, keep things simple and benefits-driven. If your landing page caters to experienced users, include more technical details and insights. This subtle shift can make a big difference in converting visitors into leads.

7. Optimizing for Mobile is a Must

With more than 50% of web traffic coming from mobile devices, it’s critical to ensure your landing page is mobile-friendly. Poor mobile experiences lead to high bounce rates, meaning your visitors leave before they ever see your offer.

To make sure your copy works on all devices, ensure readability by using larger fonts, appropriately sized buttons, and fast loading speeds. You don’t want a slow load time or awkward layout hindering conversions, especially since mobile users tend to be on the go and want quick access to information.

8. Test and Iterate for Best Results

Landing page copy is never “set it and forget it.” The best marketers are constantly testing and optimizing their landing pages for better results. Whether through A/B testing or user feedback, fine-tune your copy and design to increase conversions.

Try testing variations of headlines, CTAs, or even color schemes. Tools like Google Optimize or Optimizely allow for real-time testing, helping you understand what works best with your audience.

Conclusion

Writing landing page copy is no longer just about crafting words—it’s about designing an experience that guides visitors toward taking action. McKinsey & Company’s 2024 study highlights the importance of first impressions, showing how quickly users judge your site. By focusing on clarity, concise messaging, benefits-driven copy, and trust-building elements, you’ll significantly improve your chances of turning traffic into leads.

Don’t forget to keep testing your pages to see what resonates best with your audience. In a crowded digital landscape, those who master the art of landing page copy will stand out—and convert.

Let Engage Coders craft high-impact, benefit-driven copy that hooks your visitors in seconds and turns clicks into clients. Let’s elevate your digital presence—starting with your words.