10 New YouTube Marketing Strategies With Fresh Examples For 2025

YouTube marketing is more important than ever. With the online world changing fast, it’s a smart idea to keep your strategy fresh. If you want to grow your channel or business in 2025, you’ll need to use ideas that are working well right now.

In this guide, you’ll learn 10 YouTube marketing strategies that are new, simple to follow, and packed with real examples and tips. These will help you understand your viewers better, create videos they’ll enjoy, and boost your channel’s success.

1. Know Your Audience

YouTube has said that its system looks more at the viewers than the videos. This means instead of making videos just to please the algorithm, you should focus on making videos your viewers will enjoy. That’s why it’s important to know who your audience is.

In the past, brands would only use age or location to group people, but now, it’s helpful to go deeper. You should also look at your viewers’ interests and what they plan to do—like learn something or buy a product.

For example:
Red Bull made over 8,000 videos in 2024 across 49 different YouTube channels in 16 countries. Their videos reached a wide range of people and got over 9.2 billion views. One video alone, called “Playing This On Loop,” got 467 million views.

2. Make Videos That Look and Sound Great

Every minute, people upload over 500 hours of video on YouTube. With so much content, viewers have lots of choices. They usually click on videos that help them feel something—like being informed, entertained, or relaxed. But if the video has poor sound or unclear visuals, they’ll likely stop watching.

So, video quality matters a lot. A good video needs both technical skill and emotional connection. A recent Google and MTM survey of 12,000 viewers showed that 4 out of 5 people judge a video’s quality by how valuable their time felt while watching it. And 9 out of 10 believe that both the technical and emotional parts are important.

To make better videos, focus on clear images, strong sound, and smooth editing. Try to keep the viewer interested from start to finish. Make sure your content matches what your audience cares about, like hobbies, life changes, or shopping needs.

3. Use YouTube Shorts to Get More Views

YouTube Shorts are now getting over 70 billion views each day. That’s a huge number! YouTube also says more people are logging in every month to watch Shorts compared to Instagram or TikTok. So if you want to grow your brand or channel, learning how to use Shorts is a smart move.

When making Shorts, keep your content focused on your target audience. Make sure the sound is clear and interesting. If your goal is to grab attention and get your name out there, then start strong—use bold visuals or trending music right away. Keep the video short and exciting. Show your product or service clearly. Use hashtags and follow trends. Be sure your videos match your brand’s voice.

If your goal is to get more people to visit your website or buy something, then show how your product works, offer something useful like tips or deals and tell people clearly what to do next.
You can also use links or buttons if your Shorts allow shopping features.

4. Make More Content for TV

YouTube’s CEO Neal Mohan shared that more people now watch YouTube on TVs than on phones in the U.S. He also said that for the past two years, YouTube has been the top streaming platform in the country.

Mohan explained that today’s TV is not like the old one. It’s more interactive and includes Shorts, podcasts, and live streams, along with the regular shows and sports we all enjoy.

This means it’s time to start making more relaxed, “lean-back” content for TV viewers, while still creating fun and engaging “lean-forward” videos for active viewers.

Latest Tip

You’ll now need to take charge like a showrunner. That means leading the full creative side of things working with writers, actors, and editors, and making sure everything fits your vision.

Example

Sports videos on YouTube got a lot more views on TV in 2024. Watch time went up by over 30%. One example is the video “Saquon Barkley wanted the young guys to play #shorts” posted by the Philadelphia Eagles in October 2024. It got 11.7 million views and 574,000 likes and comments.

5. Start a Branded Podcast

In February 2025, YouTube shared that over 1 billion people watch podcast content on the platform each month. That makes YouTube the top place for listening to podcasts in the U.S.

Branded podcasts are a great way for companies to talk about their products and services. YouTube also makes it easy for users to find and listen to new podcasts.

So if your brand doesn’t have a podcast yet, now is a good time to create one and YouTube is the best place to post it.

What You Should Do:

Before sharing your idea with your boss or team, check out some popular branded podcasts on YouTube, like:

• The A.B.C.Dior Podcast by Dior
• AI at Scale by Schneider Electric
• Behind the Tech by Microsoft
• eBay Seller Spotlight Podcast
• GreenFlags Podcast by PUMA

Latest Tip

Instead of just selling something, use your podcast to build a strong and loyal community. Give helpful tips and make sure your content feels real and honest.

Example

The Black Kitchen Series podcast by Heinz worked with several groups to highlight six Black-owned restaurants. It won the 2024 Webby Award for Best Branded Podcast.

6. Make Your Videos Easier to Discover

A new study from Adilo shows what helps YouTube videos get seen more often. Things like how long people watch, how they react, and how often your channel posts all matter.

YouTube uses many tools to decide what to show people. So, good SEO (Search Engine Optimization) for YouTube means doing more than just picking the right title or keyword.

You also need to think about how your video shows up on the homepage, in the Shorts feed, and in the suggestions list.

Example:
Gillette India posted a Short called “Ab fikar kyu when you’ve got Gillette Guard…” in September 2024. It got 46.9 million views and 370,000 engagements. It performed better than expected, even without lots of ads—thanks to strong viewer engagement.

7. Promote Your Shorts

In February 2025, YouTube added a new way to promote Shorts. You can now press a “Promote” button directly in YouTube Studio. This tool shows your Shorts to people who are more likely to like and follow your channel.

Years ago, YouTube advised brands to use paid ads to reach the right people. Not many did back then. But now, with Shorts getting over 70 billion views each day, both big and small brands should try this feature.

New Tip:
Besides helping your channel grow naturally, the “Promote” button can help more people discover your Shorts and longer videos. It’s a smart way to grow your business.

Example
Check out the “Product Link in the Bio” video by Mavigadget from May 29, 2024. It now has 625 million views and 9.4 million likes and comments.

8. Try AI Tools

In February 2025, Google added Veo 2 to YouTube Shorts. It’s an AI tool that helps make unique video backgrounds with just a text prompt. YouTube wants to make video creation easier for everyone using smart tools like this.

Brands may use AI to save time. But it’s important to check if AI is really helping you create better videos.

What to Do:

Use AI for simple tasks like coming up with video ideas, titles, and thumbnails. This helps creators focus on more important things.
AI is also starting to help reach more people by automatically adding voice-overs in different languages. YouTube is also working on tools to help creators stay safe, letting them control how their face or voice is used by AI. Try new features one step at a time and keep testing to see what works best for your content.

New Tip:

Don’t just rely on YouTube to improve your videos. Some AI tools can check a video’s emotion and guess how well it might perform. This helps save money on testing with real audiences.

Example

Coca-Cola used AI for holiday ads in 2024, but the campaign didn’t connect well with viewers. One version from Secret Level did a little better, but none matched the warm feeling of their 2020 ad.

9. Work with YouTube Influencers

A 2025 report shows that 57.1% of brands use Instagram for influencer marketing, and 51.6% use TikTok. Only 36.7% use YouTube, even though it offers short videos and wide reach.

If others are not using it, that gives you a good chance to stand out. Try YouTube Shorts and BrandConnect.

Example

In 2024, Urban Decay worked with Kelly Strack and Ashley LaMarca to promote their Naked palette through Shorts. The campaign led to a 278% rise in searches and a 3% increase in buyers.

10. Track Your Results

Google Analytics 4 (GA4) can now track when someone watches a YouTube ad for 10 seconds and takes action on your website within 3 days. But this only works for video ads, not regular or organic videos.

More than 90% of people say they find new products on YouTube. But how do you measure that? YouTube Analytics, Google Ads, and GA4 tell you what viewers do—but not always why they do it.

Example

Hilton and iProspect used full-funnel campaigns that matched the right videos to the right people. This helped boost awareness, purchase interest, and bookings.

Conclusion

YouTube continues to grow, and 2025 brings many new ways to market your content. By using these 10 updated strategies, you can stay ahead of the competition, reach the right audience, and build stronger connections with your viewers.

Whether you’re promoting Shorts, trying AI tools, or working with influencers, each method gives you a chance to grow. Keep testing, learning, and improving your content. With the right approach, your channel or business can see real success on YouTube this year.